Administrator Console

Integrating the administrator platform with the Robo Advisor streamlines workflow automation for wealth management service providers.

admin-console

The investment portfolio indicated on the mockup are placeholder used for illustration purposes and does not reflect the actual portfolio from the Robo Advisor.

Platform

B2B Web Application

Region

10 markets in the East Asia and Southeast Asia

Timeline

Early 2018 to Late 2022

Software/Tools

Sketch, Zeplin, Invision, Figma (2021 Onwards), Jira, Google Suites

Background

A Business-to-business (B2B) white-label Admin Console that is integrated with the B2B2C White Label Robo Advisor, built to automate the advisory workflow and enhance the productivity and efficiency of the client’s employees.


Who are the Clients?

Financial institutions and family offices offering wealth management services.


Who are the Users?

Employees of the clients, which include the Registered Investment Advisors (RIA), investment team, back office team, and the C-suite members.

The Team

What I Worked On
  • Requirement gathering
  • Market & User research
  • User interface design
  • Design hand-offs & QA

Cross-Functional Collaboration

~12 team members from the product, project, investment, and engineering teams.

User Personas

admin-console-users

The Registered Investment Advisor (RIA)
registered-investment-advisor

The primary users of the administrator console will be the RIAs, responsible for managing client relationships. RIAs are client-facing employees providing financial advice and overseeing investment portfolios.


The Chief Investment Officer (CIO)
chief-investment-officer

The CIO oversees the preservation of the company's asset portfolios. They lead a team of qualified professionals, develop short and long-term investment strategies, recommend investments, and allocate assets.


The Chief Operating Officer (COO)
chief-operating-officer

Responsible for managing a business's administrative and operational functions, the COO utilises the administrator console to analyse internal operations and identify areas for process enhancement.

Advisor Dashboard

Manage Clients
manage-clients_main

The admin portal provides advisors with an overview of their clients' accounts and goals. Advisors can filter for 'off-track' goal statuses to identify clients needing immediate attention, investigate issues, and assist clients in getting their goals back on track.

manage-clients_goals

Prospect Clients
prospect-clients

Information entered on the Robo application becomes leads in the 'Prospect Client' tab on the admin portal, enabling advisors to track and contact prospects.

Advisors can add prospects via the platform, triggering an invitation email with a unique URL to the Robo platform. They can also send reminders for onboarding completion.

Chief Investment Officer (CIO) Dashboard

Portfolio – Fund List
cio-dashboard_fund-list

On the fund list page, the CIO can add funds for constructing the investment portfolio.


Portfolio – Portfolio List
cio-dashboard_portfolio-list

Next, the CIO can construct the portfolio and assign various thresholds to each portfolio.

cio-dashboard_portfolio-list-details

On the portfolio detail page, the CIO can map the prepared list of funds from the previous step to the given portfolio and assign weights to each fund. This will generate an overview of asset allocation in a pie chart.


Portfolio – Risk Capacity
cio-dashboard_risk-capacity

After setting up the portfolio, the CIO computes the risk profile. This involves assessing users' personal information, such as income, expenses, age, goal time horizon, and sometimes educational background.

This data will then be mapped to risk bands for the Robo platform to determine users' ability to take risks.


Portfolio – Risk Tolerance
cio-dashboard_risk-tolerance

The final step involves the CIO setting up risk profiling questionnaires to gauge users' risk willingness. On this page, the CIO maps out questions and assigns risk scores to each answer.

These questions appear on the client-facing robo-advisory interface for users to complete as part of their goal setup.

Chief Operating Officer (COO) Dashboard

Clients Analytics
analytics_overview

The COO can review the company's performance on the client analytics dashboard, analysing Assets Under Management (AUM), client accounts, and goal statuses.


Client Account Statuses
analytics_account-status

The COO can analyze account analytics over a defined timeframe for deeper insights into client statuses. This aids in employee performance tracking and resource planning.

For example, a rise in 'approved' accounts indicates higher client acquisition, while an increase in 'pending approval' accounts signals a need for more back-office resources to expedite account opening.


Client Goal Types
analytics_goal-types

Goal type analytics enables the COO to identify popular goal types on the robo-advisory for marketing purposes. For the goal types with low sign-up rates, the team can re-evaluate and provide feedback to the robo-advisory provider for improvement.

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